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Joe Lovett was the son of James and Phoebe Lovett, of 58 Ray Street, Bolton.

Joe enlisted for War Service at the recruiting office in Bolton. He joined the Loyal North Lancashire Regiment and was given the service number 18727.

On 31st August 1915, Private Joe Lovett set sail for France to join the 1st Battalion as part of a batch of reinforcements.

During his first three weeks he must have quickly impressed his senior ranks, as he was quickly promoted to Lance Corporal.

On 25th September 1915, Joe was killed in action. He was just 19 years old.

25th September 1915 – Battle of Loos

On the opening day of the Battle of Loos, the 1st Division were set the objective of attacking a line south-west of Hulluch village. The 1st Battalion Loyal North Lancs and 2nd Battalion Kings Royal Rifles made up the front line of the attack.

The plan was that the start of the attack would be signaled by a barrage of gas, then the soldiers would advance. When at 06:34 hrs the gas was launched, the wind changed at blew it back at our own advancing troops. The Loyal North Lancs in the front line suffering considerably. Confusion ensued, made worse that upon reaching the German wire it was found to not have been cut as planned. Those that could fall back did so, back to their original start point.

During the day several more attempts were made, all quickly failing now that the element of surprise had been lost.


The 1st Battalion casualties were particularly heavy, 16 Officers and 489 Other Ranks being killed, injured or missing. Lance Corporal Joe Lovett had been killed.

A month later, on 23rd October 1915, the Liverpool Echo and Manchester Courier & Lancashire General Advertiser printed his name in their latest casualty lists.

Joe Lovett is remembered on the Loos Memorial, France.

Rank: Lance Corporal
Service No: 18727
Date of Death: 25/09/1915
Age: 19
Regiment/Service: The Loyal North Lancashire Regiment, 1st Bn.

Unfortunately no further service papers have been found.

Paul McCormick
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